Walker Media Agency expands its footprint into Texas, enhancing its service offerings and local market presence. With the addition of Chelsea Gronemeyer to the team, the agency aims to ...
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For decades, the digital advertising industry has been built on a lie. That lie is called the 'impression.' It's the currency we trade, the metric we report, and the foundation upon which ...
Not all advertisements are the same. That’s true in traditional advertising (television and radio) and newer digital media.
In advertising, it's easy to focus on quantity: more ads, impressions, ...
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