Walker Media Agency Privacy Policy: Protecting Your Personal Data

Effective Date: November 7, 2025
Last Updated: November 7, 2025

Walker Media Agency (“Walker Media Agency,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information we collect. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit www.walkermediaagency.com (the “Site”) or engage with our services.

Contents

1. Information We Collect
2. How We Use Information
3. Data We Handle for Clients
4. Data Storage and Security
5. Data Retention
6. Cookies, Pixels, and Tracking
7. Email Marketing and Communication
8. Use of AI and Automation
9. Sharing of Information
10. Your Rights and Choices
11. Third-Party Links
12. Children’s Privacy
13. Legal Compliance and Jurisdiction
14. Updates to This Policy
15. Contact Us

1. Information We Collect

1.1 Information You Provide

We may collect personal information directly from you through forms on our website or other interactions, including: name, email address, phone number, company name, job title, and any details you submit via Gravity Forms or other contact tools, as well as responses to surveys or marketing communications.

1.2 Automatically Collected Information

When you visit our Site, we may automatically collect IP address, browser and operating system details, device information, referral source, pages viewed, session duration, and clickstream data. We also use cookies and similar technologies (see Section 6).

1.3 Information Collected via Third-Party Tools

We use marketing and analytics platforms including (but not limited to) Google Analytics 4, Google Ads, Meta (Facebook) Pixel, LinkedIn Insight Tag, Campaign Monitor, and Apollo.io that may collect user behavior and interaction data for marketing and performance insights.

2. How We Use Information

We use information to respond to inquiries; deliver and improve our marketing, media, and advertising services; manage and optimize Site performance; send marketing and promotional messages (you may opt out at any time); maintain compliance and security; and analyze usage trends and site performance metrics.

3. Data We Handle for Clients

We provide marketing, media, advertising, and technology services to clients and may, under separate client agreements, handle or process data belonging to our clients’ customers. Such data is not collected through our public website. In these instances, Walker Media Agency acts as a data processor and our clients remain the data controllers. Data use and retention are governed by our contracts, not by this Privacy Policy. Client data is stored securely and accessed only by authorized personnel bound by NDAs and internal access policies.

4. Data Storage and Security

Data collected via this Site is securely stored within Gravity Forms on WP Engine hosting, Salesforce CRM, and our internal databases including a private data warehouse. We implement reasonable administrative, technical, and physical safeguards, and restrict access to authorized employees and contractors under confidentiality obligations. While we take reasonable precautions, no online system is completely secure and we cannot guarantee absolute security.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy or as required by law. Website contact form data may be stored indefinitely for business, legal, or analytical purposes unless deletion is requested.

6. Cookies, Pixels, and Tracking

We use cookies, tags, and pixels to improve functionality and performance, measure ad performance and analytics, and deliver relevant advertising (including cross-site or remarketing). Our tools include, without limitation: Google Analytics 4, Google Ads conversion tags, Meta Pixel, LinkedIn Insight Tag, and other marketing/DSP pixels.

You can manage cookie preferences via your browser settings or our cookie consent banner. Disabling some cookies may impact your experience.

7. Email Marketing and Communication

We use Campaign Monitor, Apollo.io, and other email automation tools to send communications. By submitting your email via our Site, you consent to receiving updates and marketing materials. You can unsubscribe at any time via the link in our emails. We do not use double opt-in. We comply with the CAN-SPAM Act and applicable U.S. marketing laws. When sending emails on behalf of clients, we act as a service provider and process data under their instructions.

Mobile Opt-in Data: No mobile opt-in data will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

8. Use of AI and Automation

We use AI and automation tools—including Salesforce Einstein, Zapier, and a private-instance ChatGPT—to improve workflows and customer communication. These tools may temporarily process business-related or anonymized data and are configured with limited data scopes and strict internal access controls. They are not used to publicly disclose personal information.

9. Sharing of Information

We do not sell, rent, or trade personal information. We may share limited information with: (a) service providers who support our Site, CRM, or email systems; (b) legal or regulatory authorities when required by law; and (c) business partners under confidentiality agreements for joint service delivery. Third-party processors are contractually obligated to protect your data and use it solely to provide services to Walker Media Agency.

10. Your Rights and Choices

Depending on your location, you may have rights to access, correct, or delete your personal information, request a copy of your data, and opt out of marketing communications. To exercise these rights, email [email protected].

California residents: You may have additional rights under the CCPA/CPRA. We do not sell personal data as defined by the CCPA.

11. Third-Party Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies before providing personal information.

12. Children’s Privacy

Our Site and services are not directed toward children under 13. We do not knowingly collect personal information from children. If you believe we may have collected such information, please contact us so we can delete it.

13. Legal Compliance and Jurisdiction

This Privacy Policy and any disputes arising under it are governed by the laws of the State of Wisconsin, specifically Waukesha County, without regard to conflicts of law principles. You agree that any legal proceedings relating to this Policy or your use of our Site shall be filed in Waukesha County, Wisconsin.

14. Updates to This Policy

We may update this Policy periodically to reflect new regulations, technologies, or business practices. The latest version will be posted here with an updated “Last Updated” date.

15. Contact Us