Not all advertisements are the same. That’s true in traditional advertising (television and radio) and newer digital media.
In advertising, it's easy to focus on quantity: more ads, impressions, ...
Blog
Advertising
Marketing is constantly changing, and 2025 is no exception. From the explosion of short-form video to the rise of AI-driven personalization, brands have new ways to connect with their audiences ...
Election night is one of the most highly anticipated television events in the United States. In 2020 and 2024, millions of Americans tuned in to follow the results, but shifting media habits ...
How Walker Media Agency Targets Audiences for Maximum Impact
As the 2024 Democratic National Convention (DNC) unfolded in Chicago, its effects rippled beyond the host city to nearby ...
Introduction
At Walker Media Agency, we leverage data-driven insights to help our clients make informed decisions. Recently, we analyzed ComScore TV data from the first Presidential ...
How Walker Media Agency is Leveraging Comscore TV Data to Target Optimized Audiences
In an era of digital dominance, understanding media consumption patterns is critical for marketers ...