What is a brand guide?
A brand guide is a set of styling “rules”. They are a template to guide your brand’s overall look and feel so you can build a visual identity for your audience to recognize across all platforms. The brand style guide outlines everything from your typography and color palette as well the personality/representation of your brand.
Why do I need a brand guide?
- Brand recognition/consistency
Repetition drives brand recognition. Something as simple as using the same color scheme across each platform will significantly increase the number of consumers who can identify you. - Business becomes tangible
Brand guidelines help you pull together all the elements that makeup who you are, so you can build an identity beyond what you sell. - Customer loyalty
Consumers develop emotional connections with companies who share the same core values, and your brand guidelines help you translate those values to your audience in a unique way. - Helps Design Team Work Faster
Setting brand identity guidelines is easy to send your marketing efforts in the right direction before the ideation even starts. When a designer has brand guidelines, many of their design decisions have been made at the front end, allowing them to work on layout and export.
